Idols SA turns sweet 16 this year and Old Mutual continues into its second year of partnering with one of the biggest reality shows on television as hopefuls take their shot at superstardom. We’ve combined two of our favourite things – music and financial freedom and we’re proud to share our 175 years of expertise with the Idols contestants and fans alike.
Thousands attended the auditions in Cape Town, Pretoria and Durban (many of whom even camped out from the night before!) and the sounds of practicing, warm-ups, excitement and sometimes a bit of anxiety-induced hysteria filled the air at the Century City Convention Centre (CPT), State Theatre (PTA) and Elangeni Hotel (DBN).
In 2019 for season 15, Old Mutual welcomed a partnership with Idols SA and will be continuing this sponsorship through to season 16. Old Mutual believes in the importance of being financially fit, educated and informed when in pursuit of achieving a dream and success. There is no better way to reach the younger market than through music and with 175 years of financial wisdom, Old Mutual is well positioned to share this wisdom and support through the sponsorship of Idols SA.
The Old Mutual Rewards team had a blast interacting with so many young aspiring musos and teaching them how easy it is to reward themselves for all their hard work.
To learn more about Old Mutual Rewards, click here.