Old Mutual and IDOLS SA have partnered up for another season of South Africa’s biggest competition reality show. Idols SA turns sweet 16 this year and Old Mutual continues into its second year of partnering with one of the biggest reality shows on television as hopefuls take their shot at superstardom. We’ve combined two of our favourite things – music and financial freedom and we’re proud to share our 175 years of expertise with the Idols contestants and fans alike.
Music is a key component to young consumers lives and taps directly into their interests. As a responsible business, Old Mutual shows how it supports, advises and coaches its customers and new generation to manage their money better and to stay connected to this future market.